I had cause to visit my local Audi Dealership today at Cheshire Oaks earlier today. I’ve been considering a new car for some time and thought that today might just be the day.
During my visit the customer service I received wasn’t what I would consider up to scratch – I was made to feel like I was there for the their benefit and they didn’t seem to care about me as an individual. At the point I was told that I could either wait 45 minutes while the salesman finished the other quotes he had to do (and then do mine) or could have my quote e-mailed to me really annoyed me ….. so I left.
This experience made me start to question how important is customer service when accessing technology. If you want technology badly enough would you put up with poor customer service.
Take Apple as a casing point. I’m always been blown away by the level of service that I receive whenever I have cause to speak to Apple – but would I still want that new iPad, iPhone 5 or accessory if the company didn’t make me feel special?
I return to Audi, the reality is I probably still do want to get an Audi – but i’d be unlikely to purchase it at Audi Cheshire Oaks. My instinct as a customer is to shop at an outlet where I get the best customer service. I guess this is fine for a large company, but what about smaller organisations – if they are they only vendors of a product not shopping with them could be cutting your nose to spite your face.
Would you buy something from an organisation that had annoyed you or didn’t value you as a customer?