Social media is key part of all of our lives and everyday it seems that something happens to reinforce its impact on our lives. It is estimated that the average person in america spends upwards on 37 minutes per day social networking and that 46% of web users are influenced by social media when making a purchase (https://www.marketingtechblog.com/2014-statistics-trends-businesses-social-media/).
During the social media boom around 2006 the younger generation (18-30) were by far the quickest to adopt the technology; but recently the largest growth has been seen amongst 45-50 year olds. I think its impressive how older generations are adopting the technology and making use of it in ways that I wouldn’t have even imagined.
Personally, what I find most interesting is that as older generations come on board it seems that the technology is being used more as an extension of social activity that is already taking place offline. One of the most vibrant Facebook groups that I am a member of is the `Consett and District Heritage Initiative. Consett has always had a large number of individuals interested in local history and groups such as this are extending activities that already take place offline to allow a greater number of people to get involved with the conversations and really bring history to life.
With social media being used in this way I wonder if critics ever had anything to be worried about when arguing that online social interaction was going to have a negative impact on real life social interaction. I find that my online life compliments and enhances my actual life and far from becoming more of a recluse it actually causes me to interact with a much greater range of people some of whom I would otherwise not have the opportunity to interact with.
Whats your experience of social media? Does it enhance or detract from your “real life”?