Posts Tagged With: Social Networking

Social Media: Does it complement or detract from life?

Social media is key part of all of our lives and everyday it seems that something happens to reinforce its impact on our lives. It is estimated that the average person in america spends upwards on 37 minutes per day social networking and that 46% of web users are influenced by social media when making a purchase (https://www.marketingtechblog.com/2014-statistics-trends-businesses-social-media/).

During the social media boom around 2006 the younger generation (18-30) were by far the quickest to adopt the technology; but recently the largest growth has been seen amongst 45-50 year olds. I think its impressive how older generations are adopting the technology and making use of it in ways that I wouldn’t have even imagined.

Personally, what I find most interesting is that as older generations come on board it seems that the technology is being used more as an extension of social activity that is already taking place offline. One of the most vibrant Facebook groups that I am a member of is the `Consett and District Heritage Initiative. Consett has always had a large number of individuals interested in local history and groups such as this are extending activities that already take place offline to allow a greater number of people to get involved with the conversations and really bring history to life.

With social media being used in this way I wonder if critics ever had anything to be worried about when arguing that online social interaction was going to have a negative impact on real life social interaction. I find that my online life compliments and enhances my actual life and far from becoming more of a recluse it actually causes me to interact with a much greater range of people some of whom I would otherwise not have the opportunity to interact with.

Whats your experience of social media? Does it enhance or detract from your “real life”?

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A Social Review of 2014

As we wave goodbye to 2014 and look forward to 2015 I find it fascinating to review how technology has changed and evolved society throughout the year and speculate what the future may hold. So heres 5 things to remember about 2014 and a few predictions for 2015.

5 things from 2014

1. 2014 was the year of the big social crazes! Who didn’t neck nominate? and I can’t believe anyone avoided the Ice Bucket Challenge? If you’re interested heres mine!

2. Data security and privacy has been right at the forefront of our newsfeed. The year started with 4.6 million snapchat accounts being compromised, followed in April by the target heart bleed fiasco which exposed the payment details of 40 million target customers. In September 5 million gmail passwords were released on a Russian bit coin forum. 145 million accounts were stolen from eBay in May; several celebrities learnt why they need to have good iCloud passwords and most recently Kim Jong Un and North Korea hacked Sony Pictures in an attempt to prevent the release of The Interview. if there’s one thing to be learnt by all of this it is that data is still not secure online and companies have a long way to go to ensure that our data is protected.

3. The CIA joined Twitter in June – but they can neither confirm or deny that this is the case.

4. In September Apple launched the latest iPhone(s). The iPhone 6 and iPhone 6 plus are the most advanced handsets ever – in my view the most exciting feature is the introduction of Apple Pay which allows consumers to pay for goods using their phone instead of their credit card. This isn’t available in the UK yet but I really think it has the potential to change the way we pay for goods and services forever! They also launched Apple Watch – personally i’m not convinced about this one yet but i’ll let you know when I buy one in 2015.

5. Talking of Apple Watch wearable technology seems to have had some big hits this year! Google Glass was launched as a premium product in the uk; keeping fit with fit bit, Nike Fuel Band and other similar products seems to have suddenly become cool. I bought myself a Pebble smart watch (and so did at least two other people I know) – I know hardly makes it main stream but you had to at least consider that some of this stuff is catching on! Maybe 2015 is the year of the wearable.

So thats a brief look at what has caught my attention during 2014 – any thoughts on the 2015 trend?

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How “social” is “social media”?

It occurs to me that the world seems to have become obsessed with “Social Media” – but what does the term actually mean?

Websites like FaceBook and Twitter seem to have coined the term for themselves in such a way that the brands are used almost interchangeably when discussing social media but the idea of media being social isn’t a new concept.

If I read an article on a website or in a newspaper that interests me then at some stage I will bring it up in conversation and i’ll discuss it with friends. Traditional media in this context is social and arguably more social that FaceBook and Twitter because it generally necessitates an actual social interaction in the real world.

This had led me to question how “social” is “social media”?  What are your thoughts?

 

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