Apples’ annual developer conference WWDC is now only days away the rumour mill is rife with what to expect during this years event.
Last year I was convinced that the iWatch was going to finally be previewed during the keynote speech but I was left disappointed – industry insiders are still doubting that Apple will feature this at the event this year and with a release of Apple TV SDK also being touted as unlikely it really is making me wonder if Apple are going to announce anything worthy of note that will really get me excited!
It is expected that Apple will announce iOS 8 but my view is that this will not be radically different to iOS 7, the significant changes in the current version of iOS caused a lot of upset amongst consumers some of whom did not like the radically different interface, it therefore stands to reason that any update is likely to be more akin to evolution rather than revolution. Perhaps this year we can expect to see a more radical overhaul of OSX, my concern is that won’t be enough to keep consumers excited about Apple’s Innovation.
I am rapidly reaching the conclusion that Apple need to find a game changer and announce the next big thing! The last true innovation announced by the company was iPad and that was released back in 2010, 4 years in technology feels like a life-time and as a true techie i’m desperate to be wowed! I fear that from what i’ve read so far this year is not going to be that year and we may have to wait until 2015 to see a true innovative twist! That said I will still hanging on every word of the keynote speech on 2nd June and can’t wait for the spectacle – Apple really do know how to put on a show!