It occurs to me that the world seems to have become obsessed with “Social Media” – but what does the term actually mean?
Websites like FaceBook and Twitter seem to have coined the term for themselves in such a way that the brands are used almost interchangeably when discussing social media but the idea of media being social isn’t a new concept.
If I read an article on a website or in a newspaper that interests me then at some stage I will bring it up in conversation and i’ll discuss it with friends. Traditional media in this context is social and arguably more social that FaceBook and Twitter because it generally necessitates an actual social interaction in the real world.
This had led me to question how “social” is “social media”? What are your thoughts?