A Social Review of 2015

So in a follow up to my social review of 2014 I thought it worthwhile to continue to trend and take a look back at 2015 and highlight what has been making the news particularly in the world of Apple. There have been some big technological changes and advancements in 2015 but I think the big thing that is holding us back is mass adoption.

1. Apple Watch Arrived

It seems like a long time ago now but the Apple Watch was finally released to the public. The watch had been rumoured as far back as 2011; and when it was announced in September 2014 it lived up to the hype but we still couldn’t get our hands on it! It wasn’t until April 2015 that I finally got my hands on one but many had to wait several months while Apple processed the back orders.

It still hasn’t changed the world though – it is now the best selling smart watch on the market but it hasn’t received mass adoption. I am still one of only 5 people that I know who has one which even in terms of my friendship circle is a very small percentage. 

The watch is brilliant though; it’s the first smart watch that I have religiously worn on a daily basis. That said I’m probably not alone in that I use a very small fraction of the features. I love that Micky Mouse tells me the time, and it’s very useful to see when my next meeting is. The Taptic feedback on google maps has come in handy on a couple of occasions and the ability to read text messages without getting my phone out of my pocket is helpful. Sending my heartbeat to the other 4 people that I know with a watch was fun for 5 minutes, and the ability to send drawings amused me for a few hours but in reality these gimmicks while good for show stopping media launches have little value to the long term use of the product.

The big question is whether it’s prohibitive price tag will ever allow it to become mass market? I hope that it does but I fear if there isn’t a drastic increase in adoption during 2016 it may simply become an apple fringe product at best.

2. New Apple TV

Again this was very overdue, rumoured and promised for years but finally this year we got our hands on the new Apple TV. Apple very kindly gave Apple Developers a new box for free and it hasn’t disappointed. It seems the uptake is healthy and the feedback seems generally positive. The TVOS App Store still has a very small number of apps but I guess this is to be expected. 2016 will see an explosion of apps and I’m optimistic that the future of Apple TV will see it challenge the games console market.

3. IPad Pro

Sticking with the Apple Trend Apple launched the iPad Pro. To say I’m septical about the need for a bigger iPad would be a huge understatement; that said I’m writing this article on one and it has to be said I find it much more comfortable to use that either the iPad Air or the iPad Mini. My issue with it is that it is largely a laptop replacement and that’s how I’m using it! It feels to me like it needs to have a greater range of software abilities and iOS is a little limiting on the device. That said I don’t subscribe to the need to have a full version of OSX on the device and I’m not sure that would work well. Maybe iOS needs to morph into iOSPro or similar? And it’s definitely time that Apple dealt with the issue of file management within their flagship mobile operating system.

There have been other steps forward, Apple Music launched with great hype; as expected we got a new iPhone (6s and 6s Plus) the next generation of OSX also has some nice enhancements. I still have the feeling that Apple are riding the crest of a wave though – they are still the most profitable company in the world but somehow in the mix of all of these new products I still continue to want more from them. I don’t know what I want but whatever it is I feel it needs to do what iPhone did back in 2007 and change the world!

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